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Ikenegbu Extension, Owerri, Imo State, Nigeria

+234 905 403 1378 [email protected] Mon – Fri · 8:30am – 5:30pm (WAT)
Nigeria · United Kingdom · Staffing & Recruitment

A staffing platform connecting Nigerian talent to remote employers

Product discovery, MVP engineering and launch support for a marketplace matching vetted Nigerian professionals with remote international roles — including the trust and verification flows that make cross-border hiring work.

2024Engagement year
Discovery then buildDuration
InnovateVida Innovation Hub
0 Weeks from discovery to launch
0+ Verified talent profiles at launch
0.4× Placement conversion lift

The challenge

The founders had strong market insight and a growing informal network, but no product. Employers hesitated because verification was manual and slow; candidates hesitated because there was no way to see which roles were real. Both sides needed trust signals before either would commit.

What we did

We worked through this in stages, starting with what had to be true before anything else could be built.

  1. Ran a discovery sprint that reduced a 60-feature wishlist to the eight that decided whether a placement happened.
  2. Designed verification as a product feature rather than an operational workaround, with status visible to both sides.
  3. Built the MVP on a stack chosen for speed to market and a clear upgrade path once volume justified it.
  4. Instrumented every funnel step from launch day so the first product decisions were made on real behaviour.

The result

Measured against the baseline captured during discovery, not against a target chosen afterwards.

14
Weeks from discovery to launch
850+
Verified talent profiles at launch
2.4×
Placement conversion lift
  • Marketplace
  • MVP
  • Staffing
  • Hub

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